外经贸英语函电1

1
Conciseness means avoiding unnecessary repetition and wordy expressions, including only relevant facts (with courtesy), and organizing effectively.
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2
Use short sentences with correct words (avoiding ambiguous wording and using precise words instead of almost-precise words).
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3
To make their writing effective, business writers often apply 7C’s Principles (i.e. clarity, conciseness, correctness, concreteness, creativeness, consideration and courtesy) to their writing.
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4
Correctness principle comprises correct grammar and punctuation only.
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5
Courtesy means treating people with respect and friendly human concern. Writers try to consider the reader’s desires, problems, circumstances, emotions and probable reactions to their request.
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6
Even if the receiver is known to the writer personally, a formal greeting such as “Dear Sir(s)” or “Dear Madam(s)” is used.
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7
Business writing differs from other types of writing in that it is not really successful unless it arouses readers’ attention and receives their responses.
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8
The subject needs to be concise.
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9
The inside address contains full postal address and post code only.
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10
When writing business emails, you are encouraged to use abbreviations, slangs, and multiple exclamation points.
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11
When you are writing a letter to your new customer, you may think about the following two factors. Is your message concrete? Have you used specific and definite terms in making an offer or requiring a response?
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12
We can use “Good morning” or “Good afternoon” in the beginning of an email as salutation.
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13
Please airmail us the latest price list and sample for our reference. ” The above example violates the concreteness principle.
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14
As with any piece of business writing, you don’t need proofreading when you finish writing emails.
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15
The full block form layout is the most widely used method of display for business documents.
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16
It is very common to have your way of contact and company website address in the signature part of your email.
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17
The letterhead helps to form the impression of the writer’s firm, usually containing all or some of the following elements: the company’s name and address, postcode, telephone number, fax number, e-mail address, even web address, and etc.
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18
When it comes to your professional image, a sloppily composed email can do more damage than a weak handshake or a wrinkled suit.
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19
The subject line states the gist of what the letter is about. The short form “Re.” may precede the phrase that carries the subject matter.
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20
The salutation is a greeting to the recipient. It varies according to the context. However, there is no need to match it with the complimentary close.
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